Secret Sauce

Wednesday, December 13, 2017

What’s the secret sauce of our group’s a-ha moment?
The difference-maker is teamwork but not just teamwork:
It’s about doing a gut-check with everyone around us.
It’s this philosophy that ideas are not just ideas,
they’re what we do every day—individually and as teams.
What do I mean by teams? You just have to figure out
where each project’s pain point is, and that tells us
who we are and what we’re about both as product managers
and brand owners and as brand managers and product owners.
You see, it isn’t just about the tipping point anymore.
We’re past that. It’s about circling back to regroup
for a deeper dive when we have more time to brainstorm.

• • •

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